Lexus Brand Assets

Lexus Brand Assets

505 W. Franklin St., Chapel Hill, NC 27516

Lexus Stuns at the New York Auto Show

by Client

Lexus's attendance at the New York Auto Show was highly anticipated, and the automaker delivered. As an industry leader in performance, technology, and luxury, Lexus's presentation at this year's New York Auto Show perfectly showcased why the brand continues to dominate. 

The brand highlighted several vehicles including the TX, RZ, GX, IS, ES, and RX. The GX received a stunning refresh for 2024, with more rugged styling, loads of new technology, and a revised look, inside and out. The iconic IS and ES showcased incredible features and designs crafted with a broad range of drivers in mind. Lexus gave everyone a glimpse of the RZ at the New York Auto Show. This exciting SUV combines performance and luxury with this all-electric model.

Beyond just making vehicles for future sustainability, Lexus is pushing the envelope on technology, safety, performance, and luxury—never resting on its current success. Performance features like DIRECT4 all-wheel drive, Multi-Terrain Select, and twin-scroll turbocharged engines have been introduced on some Lexus models, delivering advanced performance innovations. Roads are safer than ever thanks to technology like Lane Tracing Assist, Road Sign Assist, and All-Speed Dynamic Radar Cruise Control with Curve Speed Management.

Did you miss out on this year's New York Auto Show? If you’re ready to explore the latest innovations from one of the best leading-edge car makers in the world, contact the Client team today. We’d love to show you our favorite Lexus innovations and features.

*Based on EPA estimates. Actual mileage may vary. Use for comparison purposes only.