You might think it was February, what with all the love going around. That’s because the 2016 Mazda3 has been awarded “Most Loved Vehicle” in the small car segment by analysis organization Strategic Vision’s Customer Love Index Report.

"Our enthusiasm for the Mazda3 matches that of our customers, and we're thrilled it continues to deliver on what drivers are passionate about for a vehicle," said Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO) in a press release.  "Customer feedback helps us create the vehicles that drivers want to drive, and continued excitement for the Mazda3 is our motivation for enhancing the performance and design of the vehicle year after year."

Typically, shoppers searching for a vehicle in the small car segment are drawn to particular vehicle due to economic factors. The 2016 Mazda3 satisfies that practical demand while adding bonuses that people love, such as performance and styling.

But those aren’t the only reasons people are falling for the Mazda3. In addition to a great price and premium styling, features, the Mazda3 also boasts a stellar array of technologies, such as SKYACTIV® and available Mazda Radar Cruise Control.

For more information on the 2016 Mazda3 be sure to read our 2016 Mazda3 review. You can also contact or visit us at Cutter Automotive Galleries to schedule a test drive.

Image: Mazda