BMW’s Ultimate Driving Experience is Here

The 2024 BMW Ultimate Driving Experience has kicked off with the East Coast getting the first chance to put their skills and a few BMW models to the test. The Ultimate Driving Experience is perfect for future BMW owners and enthusiasts alike. Find the nearest event and get behind the wheel of the latest performance sedan from BMW.

This year the Ultimate Driving Experience will feature four incredible activities. Drivers can experience the on-track prowess of the electric BMW i5 eDrive40 and BMW 540i xDrive on an autocross track. For those who want a real-world experience, a new activity, Street Tours, will allow drivers to get behind the wheel of several BMW models on a guided test drive with professional drivers on local streets. 

BMW Innovations provides a platform to learn about the latest engineering and sustainability technology from BMW product experts. Product experts will also be available by interactive displays that showcase the brand’s latest products and technology. Models on display include the BMW i5 and BMW XM. 

These activities are all complimentary, but registration is required. To find an event you’d like to attend and begin the registration process, visit the UDE website. If you want a personal driving experience or to bring home the Ultimate Driving Machine, contact the Client team today to learn more.